Robo-advising portfolio update pages
“How do we provide customers with information about their Robo-advising portfolio?”
Ally’s Voice Of Customer within robo-advising demonstrated the need for the mobile experience to mirror the desktop experience. To achieve a seamless experience, we worked with the desktop team to identify the gaps the user was experiencing. It was easy to see that the amount of information provided to customers on desktop was significantly greater than presented on the mobile app. In order to make sure we were providing the correct amount of information in mobile applications we created and A/B tested two prototypes.
Platforms:
iOS, Android
Role:
UX Researcher, UX Design, UI Design
